Keynote

Melissa Reeve

Founder

Biography

Melissa M. Reeve is the author of Hyperadaptive: Rewiring the Enterprise to Become AI-Native (IT Revolution / Simon & Schuster). Her work connects thirty years of organizational transformation — from the Toyota Production System to executive leadership at Scaled Agile — with the human and structural realities of the AI era.

Talk

The Organization of the Future is a Choice. Balancing Innovation, Disruption, and Opportunity with AI

For decades, people have worked to rewire how enterprises work. Lean, Agile, and every transformation before this one set out to evolve the operating model, only to hit limitations.

AI is the first force strong enough to push through them, because the work itself is changing under our hands, all at once.

In this keynote, Melissa Reeve traces the tension every enterprise is now living inside, between innovation, disruption, and opportunity.

Fail to innovate, and the competition passes you by. Fail to manage the disruption, and your culture collapses. Favor productivity gains over opportunity, and get boxed into a corner.

She draws on two sets of patterns. The first comes from organizations that set the standard for how work gets done, like Toyota and Moderna, where others still follow their lead. The second comes from once-untouchable incumbents that didn’t make it.

Together they point to the same conclusion: the winners of AI will be the organizations that navigate these tensions and redesign themselves for it.

The room will leave a little unsettled and a lot clearer about the work ahead, because the organization of the future is ours to design, and the work of building it can start in this room.

Attendees will walk away knowing:

• Why AI is the first force in a generation the old operating model can’t absorb
• The hidden cost of letting innovation, disruption, and opportunity fall out of balance
• What separates the organizations that choose their future from the ones that inherit it

FAQ

Questions?

We’re glad you asked

Where and when does the event take place?

XebiaCon will take place at Circa Amsterdam on the 19th January 2027.

The venue is close to Amsterdam Sloterdijk station and we will be offering a shuttle bus service between the station and the venue. 

If you are coming by car, there are 250 free parking spaces at the venue on a first come/ first served basis. 

Super Early Bird rates of EUR 399 (excl. VAT) available until 31st August

Early Bird rates of EUR 449 (excl. VAT) available from 1st September – 1st November

Regular rates of EUR 499 (excl. VAT) available from 2nd November

Are you coming with a group of 5 or more? Benefit from Early Bird and Regular rate discounts as follows:

Early Bird Group rates of EUR 429 (excl. VAT) available from 1st September – 1st November

Regular Group rates of EUR 479 (excl. VAT) available from 2nd November

Please feel free to reach out to us via events@xebia.com